Sally Adam

Sally Adam

As Vice President, Solution Marketing, Sally is responsible for Sophos business-focused research programs, insurance partnerships, and solution content strategy and creation. With over 17 years’ experience in cybersecurity, Sally combines deep knowledge of both challenges and solutions to help organizations optimize their cyber defenses.

Content by Sally Adam

Resources
Campaigns
Marketing
Microsoft
Sales Campaigns
Sophos + Microsoft: Why Identity Threats Are Your Next Big Sales Conversation
May 20, 2026
Products
Managed Detection and Response (MDR)
Sophos ITDR
Sophos XDR
Sophos MDR: Stronger offering, bigger opportunities, faster sales
October 1, 2025
Products & Services
Featured
Ransomware; State of Ransomware; Research; Sophos MDR; Sophos Endpoint
The State of Ransomware 2025
June 24, 2025
Products & Services
Cyber Insurance
EDR
Endpoint Protection
Featured
MDR
ROI
XDR
Quantifying ROI: Understanding the impact of cybersecurity products and services on cyber insurance claims
February 27, 2025
Products & Services
AI
artificial intelligence
deep learning
Featured
Gen AI
Generative AI
Beyond the hype: The business reality of AI for cybersecurity
January 28, 2025
Products & Services
cybersecurity skills shortage
MSP
Platform
SMB
Sophos Central
Sophos MDR
Addressing the cybersecurity skills shortage in SMBs
October 23, 2024
Products & Services
Cyber Insurance
Featured
Ransomware
risk
Cyber Insurance and Cyber Defenses 2024: Lessons from IT and Cybersecurity Leaders
June 26, 2024
Products & Services
Cyber Insurance
Featured
MDR
MSP
PSA
research
RMM
MSP Perspectives 2024 Report
May 29, 2024
Products & Services
Featured
law enforcement
Ransomware
Survey
The role of law enforcement in remediating ransomware attacks
May 14, 2024