Brand Guidelines

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Overview

A note on our style: 

We write for an international audience and must keep a consistent style, despite differences between regions. For global communications (especially the website and corporate blog), our style defaults to U.S. spellings.

Our style is based on AP Style. For all style inquiries, refer to this guide first and then the AP Stylebook.

If you are writing for the U.K. or other regions where U.K. spellings are used, local language may be used in regional communications only.