While blue and white are Sophos’s primary colors and an
integral part of our brand, a secondary color palette has been
developed to provide versatility and variety when developing
communications. The secondary palette was carefully selected
to complement our vibrant blue as well as reflect our bold
personality.
These secondary colors also help designers avoid the overuse
of blue. The use of white space and colors from the secondary
color palette creates the right environment for Sophos Blue
to stand out. The secondary palette is used for items such
as sidebars, charts, graphs, color borders, etc. The Pantone
numbers, as well as the CMYK and RGB values, are noted.
Keep the following guidelines in mind when using the secondary color palette:
Limit the number of secondary colors used in a single piece
so they do not create an environment where Sophos is not
recognizable.
Avoid color combinations of black and blue.
