Brand Guidelines

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Sophos Sans

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Sophos typographic identity is visible across many applications, including print, electronic, and environmental displays. The following type selections have been made to best represent the voice of Sophos and to maintain a consistent tone throughout various communications.

Sophos Sans is used for all marketing purposes. It functions well for headlines, body copy, and as a display font.

The default font color is #83888e. When you need a “quiet” font color, go with #e2e5e7. Always use white text on a colored background.

Sophos Sans has a tall x-height with short ascenders and descenders for optimal readability.

Keep copy succinct and focused and favor small paragraphs. Important text may be emphasized using medium or bold.

Use proper quotes, accents, ellipsis, and dashes for all copy.



LIGHT

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

REGULAR

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

MEDIUM

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

SEMIBOLD

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

BOLD

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

Usage

Body Copy

Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source. Lorem Ipsum comes from sections 1.10.32 and 1.10.33 of “de Finibus Bonorum et Malorum” (The Extremes of Good and Evil) by Cicero, written in 45 BC. This book is a treatise on the theory of ethics, very popular during the Renaissance. The last line of Lorem Ipsum, “Lorem ipsum dolor sit amet,” comes from a line in section 1.10.32.

Fine Print

Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source. Lorem Ipsum comes from sections 1.10.32 and 1.10.33 of “de Finibus Bonorum et Malorum” (The Extremes of Good and Evil) by Cicero, written in 45 BC. This book is a treatise on the theory of ethics, very popular during the Renaissance. The last line of Lorem Ipsum, “Lorem ipsum dolor sit amet,” comes from a line in section 1.10.32.