Sophos typographic identity is visible across many applications, including print, electronic, and environmental displays. The following type selections have been made to best represent the voice of Sophos and to maintain a consistent tone throughout various communications.

Sophos Sans is used for all marketing purposes. It functions well for headlines, body copy, and as a display font.

The default font color is #83888e. When you need a “quiet” font color, go with #e2e5e7. Always use white text on a colored background.

Sophos Sans has a tall x-height with short ascenders and descenders for optimal readability.

Keep copy succinct and focused and favor small paragraphs. Important text may be emphasized using medium or bold.

Use proper quotes, accents, ellipsis, and dashes for all copy.