Sophos typographic identity is visible across
many applications, including print, electronic, and
environmental displays. The following type selections
have been made to best represent the voice of Sophos and to maintain a consistent tone throughout
various communications.
Sophos Sans is used for all marketing purposes. It functions
well for headlines, body copy, and as a display font.
The default font color is #83888e. When you need a
“quiet” font color, go with #e2e5e7. Always use white
text on a colored background.
Sophos Sans has a tall x-height with short ascenders and
descenders for optimal readability.
Keep copy succinct and focused and favor small
paragraphs. Important text may be emphasized using
medium or bold.
Use proper quotes, accents, ellipsis, and dashes for all
copy.