Brand Guidelines

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Colors

Color is an important tool for our brand system. Using color in a consistent way reinforces our brand and fosters trust and recognition. Sophos Blue and white are the official colors and the primary palette we use to represent Sophos across the world.

The distinctive vibrant blue color plays a major role in establishing our identity and should be implemented consistently in all web applications, print communications, and presentations, as well as a broad range of marketing materials.

PantonePrint
CMYKPrint
RGBPrint
Web and Apps
  • #005BB5
  • #196CBD
  • #337BC4
  • #4D8CCC
  • #669CD2
  • #80ADDA
  • #99BEE1
  • #B3CEE9
  • #CCDEF1
  • #E6EFF7

Primary Support Colors

Additional colors French, River, Cobalt, and Admiral have been selected to reinforce and give variety to the Sophos Blue corporate color. These colors should be used to create dynamic gradient backgrounds and provide accent options for Sophos Blue.

“French”
CMYKPrint
RGBPrint
Web and Apps
  • #6EB4E7
  • #7CBCE9
  • #8CC3EC
  • #9ACBEE
  • #A8D2F1
  • #B7D9F3
  • #C5E1F6
  • #D4E9F7
  • #E2F0FA
  • #F1F8FD
“River”
CMYKPrint
RGBPrint
Web and Apps
  • #0090DD
  • #1A9BE1
  • #33A6E4
  • #4DB1E8
  • #66BDEA
  • #7FC8EE
  • #99D3F1
  • #B2DDF5
  • #CCE9F9
  • #E6F4FB
“Cobalt”
CMYKPrint
RGBPrint
Web and Apps
  • #023D7A
  • #1B5087
  • #356495
  • #4D77A1
  • #678BAF
  • #809EBC
  • #9AB1CA
  • #B3C4D7
  • #CCD8E4
  • #E5EBF1
“Admiral”
CMYKPrint
RGBPrint
Web and Apps
  • #00193B
  • #19304E
  • #334762
  • #4C5E75
  • #667589
  • #7F8C9D
  • #99A3B1
  • #B2BAC4
  • #CCD1D8
  • #E5E8EB

Secondary Colors

While blue and white are Sophos’s primary colors and an integral part of our brand, a secondary color palette has been developed to provide versatility and variety when developing communications. The secondary palette was carefully selected to complement our vibrant blue as well as reflect our bold personality.

These secondary colors also help designers avoid the overuse of blue. The use of white space and colors from the secondary color palette creates the right environment for Sophos Blue to stand out. The secondary palette is used for items such as sidebars, charts, graphs, color borders, etc. The Pantone numbers, as well as the CMYK and RGB values, are noted.

Keep the following guidelines in mind when using the secondary color palette:

Limit the number of secondary colors used in a single piece so they do not create an environment where Sophos is not recognizable.

Avoid color combinations of black and blue.

  • #FF8300
  • #FF9019
  • #FF9C33
  • #FFA84C
  • #FFB566
  • #FFC17F
  • #FFCE99
  • #FFDAB2
  • #FFE7CC
  • #FFF3E5
  • #9C4F24
  • #A6613A
  • #B07350
  • #BA8466
  • #C4967C
  • #CEA792
  • #D8B9A8
  • #E2CABD
  • #ECDCD4
  • #F5EEE9
  • #3FAE29
  • #52B63E
  • #66BF54
  • #79C769
  • #8CCF7F
  • #9FD794
  • #B3DFAA
  • #C6E7BF
  • #D9EFD5
  • #ECF7EA
  • #3E6D30
  • #517C45
  • #658B5A
  • #78996E
  • #8CA883
  • #9FB698
  • #B2C5AD
  • #C5D3C1
  • #D9E2D6
  • #ECF1EA
  • #00ADC9
  • #19B6CF
  • #33BED4
  • #4CC6DA
  • #66CEDF
  • #7FD6E4
  • #99DFEA
  • #B2E7EF
  • #CCEFF5
  • #E5F7FA
  • #00586E
  • #19697D
  • #337A8B
  • #4C8A9A
  • #669BA8
  • #7FACB7
  • #99BDC5
  • #B2CDD4
  • #CCDEE2
  • #E5EEF1
  • #783CBD
  • #9160C9
  • #9D72CF
  • #A983D5
  • #B695DB
  • #C2A7E1
  • #CEB9E7
  • #DACAED
  • #E7DCF3
  • #F2EDF9
  • #2F1A45
  • #443158
  • #59486B
  • #6D5F7D
  • #837690
  • #978DA2
  • #ACA4B5
  • #C1BAC7
  • #D6D2DA
  • #EAE8ED

Utility Colors

In addition to Sophos Blue and Primary Support Colors, this pallete has been selected for headlines, sub-headlines, and body copy. These also can be used for user interface menus.