Brand Guidelines

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The Sophos Brand

The power of simplicity, an authentic voice, a lighthearted tone, and a profound understanding of the day-to-day challenges of an IT department let Sophos stand apart from the stereotypical cyber security mega companies.

As IT networks grow in complexity, we’re focused on keeping security simple. Simplicity is not just a style, or the absence of clutter. It involves closely examining the essence of an idea and then stripping away the nonessential parts. Whether creating a revolutionary security product, user interface, or a web page, simplicity is efficient, accessible, effective, reliable, and aesthetically pleasing.

Our friendly and approachable sense of self allows us to relate to our customers on a very real and honest level. Even though our products represent serious technology that solves serious business issues, we strive to empower our partners and customers with innovative, powerful, and simple-to-use security products. We work hard to develop authentic partnerships and have fun celebrating the unique challenges faced by the IT hero.