Smart branding for Smartcar by Sophos's New Partner of the Year - Lucid IT

Sophos Press Release

Relationship goes from strength to strength

Lucid IT Security, chosen earlier this year by Sophos as its New Partner of the Year, is so proud of its partnership with the IT security and data protection company, that it has wrapped one of its company cars in joint Sophos and Lucid branding.

The nippy little Smartcar, which can be seen on the streets of Lucid's hometown, Bewdley, Worcestershire, belongs to Lucid's sales and marketing manager and one of the company's founders, Lorna Burman. It now carries the Lucid logo on one door and the Sophos logo on the other. The rest of the car is wrapped in the familiar green tentacles that depict Sophos's Threatbeaters Social Media campaign.

Lucid Smartcar

Established in 2006, Lucid IT Security specialises in providing best-of-breed IT security solutions to the private, public and corporate sectors, enabling organisations to protect their data and meet strict compliance regulations. Lucid's main focus up until 2009 had been the promotion, sale and deployment of Utimaco's Safeguard Enterprise solution and they were thus recognised by Utimaco for their technical excellence and can-do approach culminating in an award for technical excellence in 2008.

"It is no secret that we were a little apprehensive upon learning of the impending acquisition of Utimaco AG by Sophos given that we had enjoyed a good deal of success working with Utimaco," commented Lorna Burman.

Following the acquisition, however, and as a recognised specialist Safeguard Enterprise reseller within the Sophos channel, Lucid took the decision to switch its focus entirely to Sophos having previously supplied anti-virus and end point solutions from other vendors. This allowed them to provide a complete IT security and data protection solution - including NAC, Data Loss Protection and encryption technologies - through one vendor, a growing requirement for many companies. The result was a doubling of Lucid's turnover with Sophos.

Lucid Smartcar

Lorna further commented "Sophos has a strong brand name and every IT security professional knows who they are. Therefore, selling Sophos endpoint security solutions as well as SafeGuard Enterprise has really strengthened our proposition. Sophos is renowned for the quality of its support services and response times, as well as for the reliability and ease of use of its software, so it was an obvious step for us. In addition, our account management team at Sophos and the way in which Sophos works with its channel partners is second to none".

Since Sophos acquired Utimaco, Lucid has been really happy with the developments in the SafeGuard product, describing SafeGuard Enterprise as "an exceptionally stable product which has no equal on the market today."

Lucid have also found that Sophos's incorporation of encryption capabilities into the standard endpoint product provides an opportunity to sell data protection into organisations, such as secondary schools, that wouldn't typically have the budget for an enterprise level product. This basic level of data protection allows encryption of removable devices but without a central management console, meaning that Lucid now has an offering for all environments and all budgets.

James Vyvyan, Director of Channel - Sophos UK, says "We loved the idea of Lucid wrapping the Smartcar in joint branding. Lucid has a strong technical focus and has worked closely with us to expand its Sophos product offering. As a result, they won our New Partner of the Year award earlier this year and this kind of activity really demonstrates their enthusiasm and positive attitude as well as the close working relationship we have with them. With a 100% channel model, Sophos's continued success in today's volatile economic climate is largely due to the strong relationships we have with our channel partners."

About Lucid IT Security

Lucid IT Security provides best-of-breed IT security solutions to the Private, Public and Corporate sectors, enabling them to protect their data and meet strict compliance regulations. Lucid's highly experienced technical team are able to seamlessly integrate security solutions that scale to the largest of environments.

For more information, contact Lucid IT Security on 0845 065 8243 or visit

More than 100 million users in 150 countries rely on Sophos’ complete security solutions as the best protection against complex threats and data loss. Simple to deploy, manage, and use, Sophos’ award-winning encryption, endpoint security, web, email, mobile and network security solutions are backed by SophosLabs - a global network of threat intelligence centers. Sophos is headquartered in Oxford, U.K., and is publicly traded on the London Stock Exchange under the symbol “SOPH.” More information is available at