Sophos opens up Cashback Programme to new Partners

December 16, 2009 Sophos Press Release

IT security and data protection firm, Sophos, today announced that it was opening up its successful Cashback partner rebate programme to new resellers in the UK. The Sophos Cashback programme is the only UK channel programme in the industry to offer the channel an additional rebate for achieving new revenue and renewing customers.

This programme represents a further development in Sophos's ongoing commitment to the channel and is recognition of the importance of its breadth partners in supporting the future of Sophos's business.

The Cashback programme offers an impressive 15% rebate for exceeding realistic and achievable targets and renewing business, in addition to the existing and agreed margin rates. The Cashback programme, which is now open to new as well as existing Sophos partners, gives resellers the opportunity to significantly increase their profitability by offering rewards for looking after their customers.

"We are delighted to offer any reseller the chance to profit from looking after their customers as well as grow their business. We've already seen the Cashback programme working well for existing Sophos channel partners and now we want to extend its reach to new resellers who are looking to earn a bit more in this tough economic climate," said Chris Doggett, director of channel programmes at Sophos. "The Sophos Cashback programme offers resellers a very competitive 15% rebate for exceeding their revenue and renewal targets - the more resellers sell, the more profit they earn."

To get started, resellers need to log onto the Cashback website and register their interest in joining the programme. After accepted the Terms and Conditions they can then login to the member area where they can view quarterly revenue and renewal targets, view their progress to date and update their profile, view programme information and claim rebates.

Ciaran Rafferty, vice president of UK and Ireland, Sophos, added, "We understand that, as a 100% channel-focussed business, we must create profits for committed, active partners. That is why we have devised the Sophos Cashback programme. It not only rewards resellers for new business but it is also the only channel program that rewards partners for taking care of their customers. If you take care of your customers, we deliver rebates to take care of you!"

Becoming a Sophos partner also provides additional benefits beyond 15% rebate. The Sophos Partner Programme also equips you with the right tools and in-house training in order to exceed revenue targets, earn higher rates of retained margins, boost customer retention rates and increase sales productivity.

To become a Sophos partner or find out further information on the Cashback initiative, visit the Cashback website.