Sophos launches online reward scheme for UK channel partners

February 06, 2007 Sophos Press Release
Sophos First
The Sophos First program rewards UK resellers.

Sophos, a world leader in IT security and control, has announced the launch of Sophos First, an online reward programme for resellers. The new scheme is flexible and can be tailored to meet different needs. It is open to all UK Sophos Certified Partners and Partners, and both individuals and companies are eligible to earn points based on long-term sales incentives, as well as shorter term campaigns and Sophos Education accreditation.

While other schemes have focused on partners meeting specific objectives, with Sophos First, resellers are rewarded with points for their overall commitment, as well as for participation in quarterly product-led incentives. These points can then be redeemed online at for cash vouchers at a wide variety of major international and UK retail and online stores, including Debenhams, Thomas Cook and

The scheme is managed by Sophos account managers and aims to motivate UK partners and encourage take-up of new products and available training, demonstrating Sophos's continued support and commitment to the channel.

"We pride ourselves on our strong, ongoing relationships with channel partners of all levels and Sophos First is part of this commitment," said Stuart Small, UK sales and marketing director at Sophos. "With this scheme, it's simple and easy for partners to earn more, motivate and train staff - all of which will help them differentiate themselves and become more successful."

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