Sophos Anti-Virus Appoints New Director of Sales

Sophos Press Release

David Higgins to drive Sophos's sales strategies in Australia and New Zealand

Sophos Anti-Virus, a global leader in anti-virus protection for businesses, has appointed David Higgins as Director of Sales, Australia and New Zealand.

Based at Sophos's Sydney head office, he will be responsible for driving Sophos's customer acquisition strategy, increasing market share, developing brand awareness and extending the portfolio of channel partners in the region.

Higgins has 30 years IT industry experience, the majority in sales and marketing roles. Most recently, he was with Tech Pacific as Category Manager, Networking and Communications. Prior to that he was General Manager of Sales for Epson Australia, where he was part of a sales team which successfully launched EPSON into the very competitive colour inkjet printer market growing their market share to over 25% within 3 years.

Welcoming Mr Higgins to Sophos, Rob Forsyth, Managing Director of Sophos Anti-Virus Australia and New Zealand, said, "Sophos has experienced dramatic growth in Australia and New Zealand, doubling our market share in 2002. David's extensive sales experience and knowledge of the channel will help Sophos continue to set and meet higher sales targets and increase our profile and market share in Australia and New Zealand."

More than 100 million users in 150 countries rely on Sophos’ complete security solutions as the best protection against complex threats and data loss. Simple to deploy, manage, and use, Sophos’ award-winning encryption, endpoint security, web, email, mobile and network security solutions are backed by SophosLabs - a global network of threat intelligence centers. Sophos is headquartered in Oxford, U.K., and is publicly traded on the London Stock Exchange under the symbol “SOPH.” More information is available at