David Higgins to drive Sophos's sales strategies in Australia
and New Zealand
Sophos Anti-Virus, a global leader in anti-virus protection for
businesses, has appointed David Higgins as Director of Sales,
Australia and New Zealand.
Based at Sophos's Sydney head office, he will be responsible for
driving Sophos's customer acquisition strategy, increasing market
share, developing brand awareness and extending the portfolio of
channel partners in the region.
Higgins has 30 years IT industry experience, the majority in
sales and marketing roles. Most recently, he was with Tech Pacific
as Category Manager, Networking and Communications. Prior to that
he was General Manager of Sales for Epson Australia, where he was
part of a sales team which successfully launched EPSON into the
very competitive colour inkjet printer market growing their market
share to over 25% within 3 years.
Welcoming Mr Higgins to Sophos, Rob Forsyth, Managing Director
of Sophos Anti-Virus Australia and New Zealand, said, "Sophos has
experienced dramatic growth in Australia and New Zealand, doubling
our market share in 2002. David's extensive sales experience and
knowledge of the channel will help Sophos continue to set and meet
higher sales targets and increase our profile and market share in
Australia and New Zealand."