Sophos Anti-Virus's global Partner Program to involve all Australian resellers

Sophos Press Release

Major initiative follows giant, worldwide leap in channel sales

SYDNEY -- Sophos Anti-Virus, Europe's leading developer of corporate virus protection, is launching the Sophos Partner Program as part of its global channel strategy.

The initiative, which includes the company's growing channel of VARs and SIs in Australia, is designed to strengthen Sophos's channel position. Worldwide channel sales of Sophos Anti-Virus having grown by 185 per cent in the last year, chiefly by attracting new resellers and delivering comprehensive support for all partners.

Sophos now has reseller partners in all Australian States, but is looking to increase this coverage throughout the balance of 2000. According to Richard Baldry, Sophos Australia's Managing Director, the target is to have 75-80 per cent of all sales made through this channel within the next 12 months.

"We are looking for resellers wanting to represent quality anti-virus software, and who want to be involved in dealing with customers in networked environments," he says.

The Sophos Partner Program offers the following benefits:

  • Training and sales tools to enable resellers to advise customers on sound anti-virus practice
  • A certification scheme where accredited partners gain higher margins, marketing assistance and qualified lead generation
  • Incentive schemes to reward individual sales performance.
Sophos also supports partner sales efforts by managing all aspects of software subscriptions directly, advising partners of customers' license expiry and automatically emails newly available virus identities to end users.

"We have a growing commitment to our partners, with channel sales now making up 50 per cent of the company's worldwide turnover," Baldry says. "This initiative underlines our enthusiasm to work with our partners and provides a solid platform to support their success.

"Ultimately, Sophos is committed to providing first-class anti-virus protection and support: working with quality partners helps us achieve this aim."

All Sophos channel partners will have access to a new channels Web site, where they will be able to secure information and technical support in a limited business-to-business environment.

Sophos Anti-Virus is a unique solution to the virus problem, providing true cross-platform protection in a single, fully integrated product. The network-centric design provides a host of benefits for the protection of servers, workstations and portables.

Sophos's ground-breaking architecture maximises protection, while minimising performance and administrative overheads.

More than 100 million users in 150 countries rely on Sophos’ complete security solutions as the best protection against complex threats and data loss. Simple to deploy, manage, and use, Sophos’ award-winning encryption, endpoint security, web, email, mobile and network security solutions are backed by SophosLabs - a global network of threat intelligence centers. Sophos is headquartered in Oxford, U.K., and is publicly traded on the London Stock Exchange under the symbol “SOPH.” More information is available at