BOSTON - March 29, 2010 - IT security and data protection firm Sophos, today announced its Partner Program has been recognized by Everything Channel with a Five-Star rating. Notably, this marks the third consecutive year that the Sophos Partner Program has been awarded this honor, which is emblematic of an elite channel program.
Sophos was named a Five-Star winner in the Midsize category of Everything Channel's 16th annual 2010 Partner Program Guide (PPG). The Five-Star designation acknowledges Sophos' commitment to, and strength of, programs for reseller partners, which include IT integrators, technology solution providers and consultants.
Sophos has created a truly successful co-selling partner program by collaborating with partners on initial customer engagements and evaluations on through to post-sales support and service. The company established a 100 percent partner-oriented business model in April 2008 in an effort to drive rapid growth in North America. And capitalizing on tremendous momentum and growth, Sophos globalized its partner program one year later.
During the last year, Sophos introduced a number of new programs and platforms to empower partners. Those resources included: a custom partner online pricing, quoting and ordering system; a completely redesigned partner portal, which delivers a personalized experience for each individual user; and a new partner education and training program.
"Being recognized as a Five-Star winner is truly an honor, and validates Sophos's commitment to our partners and the program," said Christopher Doggett, vice president of global channels at Sophos. "Our dedicated channel team provides partners with the level of attention that is unique within the industry, coupled with the best partnering elements that enable them to succeed including: comprehensive pre- and post-sales support; highly competitive margins; demand-generation funding; and technical support."
"We are pleased to deliver to the channel an exclusive list of the leading vendor channel programs with details about key technologies, program opportunities, and information on the hottest new program offerings," said Kelley Damore, VP, Editorial Director, Everything Channel. "The quality of a technology vendor's partner program determines how profitable its partners will be. For their commitment to their business partners and their efforts to build quality programs, we congratulate those recognized as this year's Five-Star Partner Program winners for helping to drive greater revenue in the channel."
Research for the 2010 Everything Channel PPG and the Five-Star Partner Program rating was conducted by Everything Channel's research department. Everything Channel analyzed 130 vendor programs rating vendors' responses to in-depth questions about their partner programs in the five elements of sales support, partner profitability, partner ecosystem development/management, partner communication/marketing, and demand generation. To ensure fair comparisons, companies were placed in one of four categories based on company size (Enterprise, Midsize, Small and Emerging). Questions from each section were scored individually and weighted appropriately. The Five-Star Partner Program rating recognizes the elite subset of Partner Program Guide vendors who give solution providers the best partnering elements in their channel programs. The Five-Star rating is bestowed on programs whose overall rating is among the elite based on company size.
The PPG list and those companies certified as Five-Star will appear in the March 29 issue of CRN magazine and online at www.Channelweb.com.
About Everything Channel
Everything Channel, headquartered in Framingham, MA, is a technology marketing and sales solutions company. Through its "Complete Technology Channel Solution," Everything Channel offers the right business tools to accelerate technology sales. From branding and recruiting to marketing and sales, Everything Channel offers technology marketers the unmatched breadth and depth of global brands and market intelligence combined with unparalleled audience loyalty and credibility serving all technology sales channels through an extensive database. Everything Channel provides innovative field sales and marketing solutions to the sellers of technology to achieve measurable and significant results.
About United Business Media Limited
UBM (UBM.L) focuses on two principal activities: worldwide information distribution, targeting and monitoring; and, the development and monetization of B2B communities and markets. UBM's businesses inform markets and serve professional commercial communities - from doctors to game developers, from journalists to jewelry traders, from farmers to pharmacists - with integrated events, online, print and business information products. Our 6,500 staff in more than 30 countries are organized into specialist teams that serve these communities, bringing buyers and sellers together, helping them to do business and their markets to work effectively and efficiently. For more information, go to www.ubm.com