Brand Guidelines

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Spelling

Do Write

Do NOT Write

airplane

aeroplane

aluminum

aluminium

analog

analogue

analyze

analyse

behavior

behaviour

behoove

behove

caliber

calibre

catalog

catalogue

center

centre

color

colour

coupe

coupé

cross-sell

crosssell

cybercrime

cyber-crime

defense

defence

honor

honour

liter

litre

mid-market

midmarket

more than

over

neighbor

neighbour

organize

organise

realize

realise

recognize

recognise

upsell

up-sell

enduser and network business units

endpoint and network technology

Next-generation/next-gen or “the next generation of”

synchronized security

Security Heartbeat