6 February 2007
Sophos launches online reward scheme for UK channel partners Resellers earn points for overall commitment with flexible program
Sophos, a world leader in IT security and control, has announced the launch of Sophos First, an online reward programme for resellers. The new scheme is flexible and can be tailored to meet different needs. It is open to all UK Sophos Certified Partners and Partners, and both individuals and companies are eligible to earn points based on long-term sales incentives, as well as shorter term campaigns and Sophos Education accreditation.
While other schemes have focused on partners meeting specific objectives, with Sophos First, resellers are rewarded with points for their overall commitment, as well as for participation in quarterly product-led incentives. These points can then be redeemed online at www.firstrewards.co.uk for cash vouchers at a wide variety of major international and UK retail and online stores, including Debenhams, Thomas Cook and Amazon.co.uk.
The scheme is managed by Sophos account managers and aims to motivate UK partners and encourage take-up of new products and available training, demonstrating Sophos's continued support and commitment to the channel.
"We pride ourselves on our strong, ongoing relationships with channel partners of all levels and Sophos First is part of this commitment," said Stuart Small, UK sales and marketing director at Sophos. "With this scheme, it's simple and easy for partners to earn more, motivate and train staff - all of which will help them differentiate themselves and become more successful."
For more information, please visit: www.firstrewards.co.uk.
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About Sophos
More than 100 million users in 150 countries rely on Sophos as the best protection against complex threats and data loss. Sophos is committed to providing security and data protection solutions that are simple to manage, deploy and use and that deliver the industry's lowest total cost of ownership. Sophos offers award-winning encryption, endpoint security, web, email, and network access control solutions backed by SophosLabs - a global network of threat intelligence centers. With more than two decades of experience, Sophos is regarded as a leader in security and data protection by top analyst firms and has received many industry awards.
Sophos is headquartered in Boston, US and Oxford, UK. More information is available at www.sophos.com.


