Security news31 October 2002
Frost & Sullivan names Sophos as providing highest level of customer satisfaction in anti-virus market
Sophos, a world leader in corporate anti-virus protection, has been named by Frost & Sullivan as providing the best customer satisfaction in the anti-virus sector in their recent report, "European E-mail Security End-user Study".
When ranked against the other vendors, Sophos came first in over half of the categories in the survey including reputation of the vendor, customer support, comprehensiveness and overall satisfaction. Frost & Sullivan concluded that Sophos customers are the most content of all anti-virus customers and awarded the company its top accolade for customer satisfaction. The analyst group also commented that Sophos's superior ratings place the company in a very strong position to increase its client base.
The report says "Sophos has beaten tough competition from larger players in the market such as Trend Micro, Symantec and Network Associates. Despite not having an equally large installed customer base, Sophos customers are the most satisfied with the vendor and its products. When ranked against other leading anti-virus vendors, Sophos came first in over half of the categories including reputation of the vendor, customer support, comprehensiveness and overall satisfaction. Sophos customers are the most satisfied of all anti-virus customers and so it has been reflected in this award."
The report continues, "Frost & Sullivan believes that this is an impressive success by a company that has to compete head to head with the heavyweights of the anti-virus industry. However, Sophos's superior customer satisfaction ratings are placing the company in a very strong position to gain a larger client base, extending its strong position in the UK to other parts of Europe. In fact, Frost & Sullivan believes that Sophos has already gained a place on the top of the anti-virus market by having the most satisfied customers as a result of delivering on customers' expectations."
"Customer opinion plays an important part in the way we conduct our business," said Petra Merne, Head of Marketing at Sophos. "Our attitude to customer support is what continues to set us apart in this highly competitive industry and the reason more and more dissatisfied anti-virus users are switching to Sophos. Tributes like this demonstrate that we are meeting customer expectations and, in many cases, exceeding them."
