Just as consumerization drove the iPhone’s rapid growth from a consumer device to
an enterprise business tool, social media, too, is being embraced as an indispensable
business tool. However, as social media is organically adopted for a growing array of uses,
are its security challenges receiving the necessary scrutiny? This white paper examines the
transformative business effects of this technology, explores its evolution and presents ways
businesses can realize its full benefits while avoiding potentially serious pitfalls.
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