Chris Doggett, Vice President of Global Channel Programs at Sophos
BOSTON - June 22, 2010 - IT security and data protection firm Sophos announced today that Vice President of Global Channels Christopher Doggett will deliver the opening keynote at the 3rd Annual Channel Management Summit on Tuesday, June 22 at 9:00am PT at the Hotel Valencia Santana Row in San Jose, CA.
Doggett's keynote presentation will address, "Managing Partners Throughout the Program Life Cycle: Best Practices for Maximizing Your Returns". Also, he will participate in a panel discussion, "The 5 Best Ways to Leverage Compensation to Drive Behaviors" on Wednesday, June 23 at 3:00 pm PT.
With today's highly competitive marketplace, companies are seeking better ways to support their sales channels. The Annual Channel Management showcases the best practices in selecting partners, management, and collaboration strategies that will increase the profitability of channel partner programs.
In April 2007, Sophos introduced its 100 percent channel model in North America. Two years later, the company launched its first-ever Global Partner Program to further bolster sales and increase brand awareness worldwide.
Under Doggett's leadership, Sophos's unique co-selling model has fueled a significant increase in channel partner revenues - many active partners experienced double-digit growth last year. Notably, his commitment to establishing a channel partner program globally has earned Sophos an ever-increasing list of loyal partners worldwide.
Additionally, Doggett has spearheaded new programs for deal registration, lead distribution, channel marketing, and implemented a unique two-tier reseller margins structure to protect channel partners. Due to these initiatives, revenue growth for Sophos's North American channel partners increased 43 percent in fiscal year 2009. Doggett regularly speaks to the channel press and presents at partner events throughout the globe. Most recently, he presented at CompTIA on proven business strategies.
In addition to achieving unprecedented partner support, Sophos's Global Partner Program and Doggett received several industry accolades in 2010 including: