Sophos's Christopher Doggett Recognized as a 2010 Channel Chief by Everything Channel's CRN

February 22, 2010 Sophos Press Release

BOSTON - February 22, 2010 - IT security and data protection firm Sophos today announced that Vice President of Global Channels Christopher Doggett has been named a 2010 Channel Chief by Everything Channel's CRN. This marks the second consecutive year that Doggett has been awarded this honor.

Channel Chiefs are recognized as leaders who consistently defend, promote and execute effective channel partner programs and strategies. Under Doggett's direction, Sophos has made substantial channel investments and developed key initiatives, which have significantly increased the value of partnering with Sophos.

"It's an honor to be named a Channel Chief again this year," said Doggett. "One of the hallmarks of our business model is a 100 percent partner-oriented strategy. Our unwavering channel commitment is underscored by involving partners in every new business opportunity that we discover; offering them greater rewards when they originate a deal; and working with each partner pre-, during and post-sale. The way our program is structured and managed, partners experience very little channel conflict - and that's both noted and very much appreciated by our partners."

In the last year, Sophos introduced a number of new programs and platforms for partners, including: a custom partner online pricing, quoting and ordering system; a completely redesigned partner portal, which delivers a personalized experience for each individual user; and a new partner education and training program.

Notably, according to a survey conducted by a third-party firm of Sophos's worldwide partners, more than 90 percent of respondents gave positive ratings in their level of trust in, and the ease of doing business with, Sophos.

For the eighth consecutive year the Channel Chiefs were chosen by Everything Channel editorial based on criteria including policy and program innovations made during the past year; the amount of revenue a company generates through partners; their willingness to speak out publicly on behalf of the channel; and the number of years they have dedicated to channel activities.

"Being named a Channel Chief is one of the most prestigious honors in the IT industry. This year's Channel Chiefs offers tremendous insight into the who's who of the Channel," said Kelley Damore, VP, Editorial Director, Everything Channel. "Top channel executives consistently ensure that the Channel's voice is heard when strategic decisions are being made and continually nurture mutually profitable relationships. We applaud the 2010 Channel Chiefs for their successful partner programs and strategies."

For additional information on the CRN Channel Chiefs list, visit www.channelweb.com. The Channel Chief list was published in the February 22, 2010 issue.

About Everything Channel

Everything Channel, headquartered in Framingham, MA, is a technology marketing and sales solutions company. Through its "Complete Technology Channel Solution," Everything Channel offers the right business tools to accelerate technology sales. From branding and recruiting to marketing and sales, Everything Channel offers technology marketers the unmatched breadth and depth of global brands and market intelligence combined with unparalleled audience loyalty and credibility serving all technology sales channels through an extensive database. Everything Channel provides innovative field sales and marketing solutions to the sellers of technology to achieve measurable and significant results.

About United Business Media Limited

UBM (UBM.L) focuses on two principal activities: worldwide information distribution, targeting and monitoring; and, the development and monetization of B2B communities and markets. UBM's businesses inform markets and serve professional commercial communities - from doctors to game developers, from journalists to jewelry traders, from farmers to pharmacists - with integrated events, online, print and business information products. Our 6,500 staff in more than 30 countries are organized into specialist teams that serve these communities, bringing buyers and sellers together, helping them to do business and their markets to work effectively and efficiently. For more information, go to www.ubm.com.