BOSTON -- November 30, 2009 - IT security and data protection firm Sophos today announced that Sophos CEO Steve Munford was named as one of 2009's 100 Top Most Influential Executives in the Industry by Everything Channel's CRN.
Sophos has been recognized by both the channel community and the media for its Partner Program commitment and for its feature-rich, simple to manage security and data protection solutions.
Achieving significant results and positive partner response, Sophos launched its first-ever Global Partner Program in April 2009, which was based on the highly successful North American Channel Partner Program launched two years ago. For fiscal year 2009, revenue growth for North American Sophos channel partners increased 43%. According to Sophos partners, revenues based on Sophos sales well exceeded industry averages and Sophos was often their highest-growth security vendor partnership.
Working intimately with partners, Sophos has created a truly successful co-selling program by effectively collaborating on initial customer engagements and evaluations on through to post-sales support and service.
Sophos is fostering channel success through:
- offering competitive margins - with an emphasis on ensuring bottom-line margin preservation
- deal protection programs
- customized marketing campaigns
- personalized online training and certification programs
- streamlining sales processes via an automated online pricing, quoting, and ordering system from a single portal
- providing more technical support assistance
The Top 100 Most Influential Executives in the Industry listing recognizes the executives who have changed the way the channel does business today and in the future. This year's list salutes the 25 Most Influential Executives - individuals who are focused on innovation, as well as consistency and those overcoming remarkable challenges; the 25 Channel Sales Leaders - hard charging executives who are driving their indirect organization and partners forward with sales and marketing initiatives; the 25 Most Innovative Executives - individuals who exude innovation from either a technology or business strategy front; and the 25 Mavericks - executives whose brash and bold thinking is changing the rules of the channel.
"Being recognized as one of the most influential executives in the industry by CRN's editors is an honor," said Steve Munford, CEO at Sophos. "Over the past year, Sophos made further investments in the channel and continued to diversify its security and data protection product portfolio, which helped expand Sophos's corporate footprint and customer traction in the North American market via our partners. Our channel partners are an extension of our company and an essential part of our overall growth. If our partners succeed, we succeed."
"With so many innovative channel executives in the industry today we've expanded our list to include 100 executives. We've highlighted the most influential, the sales leaders, the most innovative as well as those who have changed the rules of the channel. We salute these leaders for their hard work and devotion to the technology channel," said Robert C. DeMarzo, senior vice president and editorial director, Everything Channel.
The Top 100 Most Influential Executives in the Industry were selected by the editors of CRN.
Winners were announced in the November 30 issue of CRN. To read about the Top 100 Most Influential Executives in the Industry, go to www.channelweb.com.
About Everything Channel (www.everythingchannel.com, www.channelweb.com)
Everything Channel is the one-stop shop for managing and accelerating technology sales. From branding and recruiting to marketing and sales, Everything Channel offers technology marketers the unmatched breadth and depth of global brands and market intelligence combined with unparalleled audience loyalty and credibility serving all technology sales channels through an extensive database. Everything Channel provides innovative field sales and marketing solutions to arm the sellers of technology with the resources they need to achieve measurable and significant results.
About United Business Media Limited (www.unitedbusinessmedia.com)
United Business Media Limited (UBM) is a global media and marketing services company that informs markets and brings the world's buyers and sellers together at events, online, in print, and with the information they need to do business successfully. UBM serves professional and commercial communities, from IT professionals to doctors, from journalists to jewelry dealers, from farmers to pharmacists around the world. UBM employs more than 6,500 people in more than 30 countries. UBM's businesses operating in the US include CMPMedica, Commonwealth Business Media, Everything Channel, PR Newswire, RISI, TechInsights, TechWeb and Think Services. UBM is listed on the London Stock Exchange (UBM.L) and has a market capitalization of $1.6 billion.