Sophos Wins Award for Partner Excellence at 2009 Softchoice Launch Event

February 09, 2009 Sophos Press Release

Softchoice

Boston, MA- January 23, 2009 - IT security and control firm, Sophos, announced that Softchoice (TSX: SO), a leading North American provider of technology solutions and services, named Sophos as one of five vendors recognized for partner excellence at the recent Softchoice Annual Launch event held in Toronto. Sophos received the Best Field Engagement award in recognition for outstanding growth and supporting Softchoice's focus on improving efficiency and driving long-term cost savings on behalf of customers across North America.

"We are delighted to recognize the critical role our partners play in contributing to the success of Softchoice and our customers," said David MacDonald, President and CEO of Softchoice. "Their commitment to innovation and supporting Softchoice nationally, as well as across our local branch network of 45 offices, has helped us fulfill our goal of providing customers with exceptional service and access to the most sophisticated IT solutions."

Nominees underwent a rigorous selection process and were evaluated by the entire Softchoice sales organization based on their commitment to providing exceptional day-to-day support and for going above and beyond on behalf of Softchoice and its customers. Additional criteria included the provision of ongoing sales training as well as partnering on joint marketing initiatives aimed at broadening awareness of technology solutions that boost business performance. By engaging Softchoice employees from the front lines to the Senior Leadership Team, Sophos has helped create alignment and delivered significant growth and success for Sophos and Softchoice.

"We are honored to receive the Best Field Engagement award and greatly value our partnership with Softchoice," said Director of Channel Sales, North America, Matt Fogelgren at Sophos. "Together, we are committed to helping customers optimize their IT spending through the delivery of best-of-breed technology solutions and I commend our team for their hard work in achieving this recognition."

About Softchoice

As one of North America's leading providers of technology solutions and services, Softchoice helps businesses and organizations of all sizes to select, acquire and manage their software and hardware technology resources. Softchoice offers a full range of capabilities, including face-to-face consultations and IT asset management services designed to help customers save time, money and risk in IT procurement. Softchoice currently has 958 employees operating from 45 branch offices located in major cities across the U.S. and Canada.

Softchoice stock is listed on the Toronto Stock Exchange (TSX) under the trading symbol "SO." The Common Shares of Softchoice are not registered under the U.S. Securities Act of 1933 and are not publicly traded in the United States.

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