Softchoice named Sophos its 2007 Rising Star.
IT security and control firm Sophos announced that Premium
Channel Partner, Softchoice Corp. (TSX: SO), one of North America's
foremost providers of technology solutions and services, named
Sophos as its 2007 Rising Star at its 2008 Sales Launch Award's
Dinner in January. Sophos was acknowledged for being a leading
vendor for combined sales engagement, growth, and channel
alignment.
Softchoice recognized only four vendors for exceptional
performance and partnership in the annual vendor awards this year,
including Microsoft, HP, EqualLogic, and Sophos.
To be nominated for the Rising Star award, a vendor must drive
explosive growth with Softchoice in 2006 in North America, have
actively participated in integrated sales and marketing programs in
2007 and demonstrate a commitment to supporting Softchoice's sales
representatives in working with customers at a local level in more
than 40 markets across North America.
"Sophos has done a phenomenal job of engaging at all levels of
the Softchoice organization, from the President and CEO, to members
of the senior management team, district, regional and branch
managers, and most importantly, with our sales force in the
marketplace," said Steve Leslie, Senior Vice President at
Softchoice.
"We are very excited to have been recognized as a top partner
among other companies that are widely recognized as leaders in the
industry - it's truly a strong endorsement for Softchoice's
commitment to our partner program," said Chris Doggett, director of
channel sales, North America at Sophos.
In April 2007, Sophos adopted a 100 percent channel model to
ensure Sophos's continued rapid growth in North America and the
success of its partners' security businesses. In the past year,
more than 70 percent of all sales in North America were procured
through the company's channel partners.
About Softchoice
As one of North America's leading providers of technology
solutions and services, Softchoice helps businesses and
organizations of all sizes to select, acquire and manage their
software and hardware technology resources. Softchoice offers a
full range of capabilities, including face-to-face consultations
and IT asset management services designed to help customers save
time, money and risk in IT procurement. In 2006, Softchoice was
named Software Value Added Reseller (VAR) of the Year by VAR
Business magazine. Softchoice currently has more than 900 employees
operating from more than 40 branch offices located in major cities
across the U.S. and Canada.
Softchoice stock is listed on the Toronto Stock Exchange (TSX)
under the trading symbol "SO". The Common Shares of Softchoice are
not registered under the U.S. Securities Act of 1933 and are not
publicly traded in the United States. www.softchoice.com.
Sophos is headquartered in Boston, US and Oxford, UK. More information is available at www.sophos.com.