Sophos shortlisted for European Excellence Awards

December 06, 2007 Sophos Press Release

European Excellence Awards
Sophos has been nominated in the European Excellence Awards for its Facebook privacy investigation.

IT security and control firm Sophos, and its PR agency Johnson King, has been shortlisted for for UK PR Campaign of the Year in the European Excellence Awards. The nomination has arisen as a result of Sophos and Johnson King's successful "Facebook probe" campaign.

The European Excellence Awards are designed to showcase the finest work in the communications industry. Johnson King and Sophos's campaign was shortlisted from more than 600 different nominations, and is now competing against the likes of Mastercard, HP, and The Foreign and Commonwealth Office.

The Sophos Facebook probe was designed to educate the public about the potential risks of online social-networking, and through this highlight the breadth of Sophos's security and control expertise.

The campaign was highly effective in driving traffic to the Sophos website - in particular its "hot topic" landing page section dealing with Facebook privacy and web security and control - as well as making a positive impression on Sophos's Google search engine optimisation rankings with hot traffic keywords.

"Johnson King worked with us to formulate intelligent and innovative strategies which helped the media make the transition from recognising Sophos as a security company to one offering protection and control solutions for wide range of IT hazards," said Carole Theriault, senior security consultant at Sophos. "By making the topic fresh and interesting, securing excellent opportunities and responding quickly and effectively to media requests, Johnson King were key to this recent success."

Johnson King helped Sophos achieve more than 200 pieces of UK coverage during the campaign, including dedicated articles in the Daily Telegraph, Independent and The Times. In addition Sophos spokespeople appeared on national television news programmes discussing privacy concerns about social networking websites. The Awards ceremony will be held on December 13th in Berlin, Germany.