Mark Hatton, president of Sophos North America.
Sophos, a world leader in IT security and control, today
announced the launch of its 100 percent channel sales strategy in
North America. The new Sophos Partner Program introduces three
partnership levels - Platinum, Gold, and Silver-and embraces a
bi-directional value model that fosters collaborative partnerships
between partners and Sophos.
"Driving rapid growth in the North American market is central to
Sophos's overall global strategy," said Mark Hatton,
President, Sophos North America. "We just completed a
record-breaking year for sales in this market and a major part of
that was the contribution from our channel. Adopting a 100 percent
channel model will help to ensure our continued rapid growth in
North America this year and beyond."
Sophos currently averages annual growth above the industry, with
North American market gains averaging closer to 50 percent.
"The new Sophos Partner Program meets our partners' requirements
of driving value into the marketplace through innovation,
best-in-class programs as well as increased investment in people,
systems and marketing," said Michael Rogers, Vice President of
North America Alliance, Channel & OEM Sales.
The Sophos Partner Program features tiered benefits to partners
that reflect Sophos's strong commitment to strengthening security
and control throughout the network. Sophos Channel Sales teams
provide a deep level of support and are highly responsiveness to
partners. The Program offers distribution of high quality leads to
qualified partners, on-line deal registration and dedicated
pre-sales and post-sale support. Extensive marketing support and
comprehensive training programs are available to enable to partners
grow their businesses through new customer acquisitions and
incremental sales.
"We welcome Sophos's commitment to providing the resources and
unique programs that help partners like Softchoice grow their
business," said Steve Leslie, Sr. Vice President of Sales and
Marketing for Softchoice. "By offering deal and lead registration,
protection of margins and having a strong account management team
in place, partners can concentrate on the customer and less on the
logistics and backend of the business - that is paramount."
Unlike its competitors, Sophos has structured a partner program
that promotes inclusiveness and benefits for partners at every
level. Partners at all levels are invited to market Sophos's
complete line of products. As a result, resellers operating in
various regions and industries are able to offer their customers
critical security solutions such as comprehensive endpoint
security, network access control, web security and email
security.
"Choosing providers is more than just selecting top technology.
I look for partners that give Insight Enterprises an opportunity to
excel," said Steve Gagliano, Vice President of Software Product
Management, Insight North America. "Knowing Sophos's past
commitment to our mutual success, I am looking forward to the
benefits available to us through the new program."
"The recognized importance of security and control creates
immense market opportunity for Sophos," continued Hatton. "We have
a long history of working successfully with channel partners in
North America and we intend to meet market demand by deepening
those channel relationships, particularly with partners that
exhibit our same philosophies and aggressive goals."
For information on the Sophos Partner Program or to join, visit:
www.sophos.com/partners/channel/
Sophos is headquartered in Boston, US and Oxford, UK. More information is available at www.sophos.com.