Sophos, a world leader in anti-virus solutions for businesses,
announced that it is currently recruiting partners in Brazil to
broaden its reach. With the availability of its anti-virus
solutions in Brazilian Portuguese, now available on the web, Sophos
will be able to market more effectively in Brazil.
Brazil is the most important market in South America based on
size, technology and influence. Sophos has a tradition of expanding
into new markets by recruiting strong partners. With Sophos's
ongoing commitment and support to partners worldwide, the company
has been very successful in over 150 countries. By recruiting
partners in the major regions of Brazil, Sophos will be able to
adequately cover not only the country but also the corporations
that have offices in different areas. Sophos is selective about its
partners and require that they all provide pre and post sales
support and that they work aggressively. Sophos currently has four
partners in Sao Paulo: Totalware, Gaia, Guidesoft and CLM Software;
by mid October, the number of partners is expected to double.
"We expect Brazil to be our number one market, and that is why
we are committed to investing time and resources, " said Robert
Freeman, Director of Latin American Sales at Sophos, Inc. "Our
focus markets are finance, large enterprise and universities.
Although we expect to encounter some challenges, we are confident
that with our long-term commitment to this market and with local
expertise, we will be able to increase mind share and year over
year growth, which Sophos has repeatedly demonstrated by Sophos in
According to analyst group, IDC, the anti-virus market is
expected as a whole to grow at 15% annually between 2002 and 2007.
This year, Sophos's revenue grew at 30% - almost twice the market
rate, demonstrating the company's continued success in capturing
market share in the highly competitive anti-virus market. Growth in
Brazil is difficult to predict but experts state, Brazil's economy,
as a whole, will grow from 4-5% in 2004. In technology, IDC
predicts a 25% growth in the security segment.