Sophos Anti-Virus announces global reseller programme

June 21, 2000 Sophos Press Release

Major new initiative following 185% growth in channel sales

Sophos Anti-Virus, Europe's leading developer of corporate virus protection, is launching the Sophos Partner Program as part of its global channel strategy. The initiative is designed to strengthen Sophos's channel position - worldwide channel sales of Sophos Anti-Virus having grown by 185% in the last year - by attracting new resellers and delivering comprehensive support for all partners.

The Sophos Partner Program offers the following benefits:

  • Training and sales tools to enable resellers to advise customers on sound anti-virus practice
  • A certification scheme where accredited partners gain higher margins, marketing assistance and qualified lead generation
  • Incentive schemes to reward individual sales performance.

Sophos also supports partner sales efforts by managing all aspects of software subscriptions directly, advising partners of customers' license expiry and automatically emails newly available virus identities to end users.

"We have a growing commitment to our partners, with channel sales now making up 50% of the company's worldwide turnover," said Mark Forrest, Director of Sales and Marketing for Sophos Anti-Virus. "This initiative underlines our enthusiasm to work with our partners and provides a solid platform to support their success. Ultimately, we are committed to providing first class anti-virus protection and support: working with quality partners helps us achieve this aim."

"Sophos values its partners as highly as its end users," said Michael Tingay, Senior Buyer for Action Computer Supplies UK, a Sophos partner. "The emphasis is on being attentive, informative and professional at all times. Sophos is a fine example of a software house getting it right."

Sophos Anti-Virus is a unique solution to the virus problem, providing true cross-platform protection in a single, fully integrated product. The network-centric design provides a host of benefits for the protection of servers, workstations and portables. Sophos's ground-breaking architecture maximises protection, while minimising performance and administrative overheads.

Over 65% of the UK's top 100 corporations already use Sophos Anti-Virus technology and third party vendors and service providers also combine Sophos's anti-virus capabilities with firewalls, email servers, encryption devices and other security-related devices.

Find out more about the Sophos Partner Program.