SYDNEY - Sophos, the world's leader in network-ready anti-virus
software, has appointed Annette Brooks as Channel Sales Manager for
Australia and New Zealand.
Brooks, formerly West Australian State Sales Manager for NEC
Australia's Personal Products Group, is responsible for growing
Sophos's sales channels addressing small to medium business,
government and educational markets.
The introduction late last year of a structured Reseller Program
has seen these channels grow rapidly in recent months. It has
attracted key channel partners in all mainland States, as well as
This year Sophos will continue focusing on building the
awareness of the company and its products in the Australian market
through various advertising and marketing activities.
"Sophos has several sustainable advantages that really appeal to
our channels and their customers," Brooks says.
"First, our customers have access to free 24 hour telephone
technical support, seven days a week. Second, Sophos also supports
the widest range of operating systems including 10 Unix platforms,
providing true cross platform protection. And third, Sophos
Anti-Virus can easily be managed from a centralised point within an
organisation, making it easy for administrators updating virus
information across entire networks."
Brooks says channel partners are finding Sophos's policy of
allowing them to sell licence renewals at the same margins as new
business very appealing.
"We want our channels to benefit financially through the entire
relationship with our customers ... generating additional,
recurring income," she says. "And with retention rates of more than
80 per cent around the world, Sophos's anti-virus business is